Saturday, April 29, 2017

Cooter's in the Valley has its grand opening next weekend

A press release from Cooter's Place ...

(Luray, Virginia) After months of working to turn the old Outlanders building on Highway 211 west of Luray into “a hunk of Hazzard County”, Ben “Cooter” Jones and “Miss Alma” Viator are expecting a “fine turnout” for their grand opening of Cooter’s in the Valley on the weekend of May 6 and 7.

“We actually opened the doors a few days after we got the keys,” Viator says. “But we’ve worked every day since then to create an atmosphere that really reflects the fun and wholesomeness of ‘The Dukes of Hazzard.’ At first we just had a little shop in one area, but when we have our grand opening we’ll be almost finished. We’ve got our kitchen and ice cream bar, two large shopping areas, a very large museum that will also serve as a 299-seat live concert theater, and a small recording studio where folks can record themselves. We’ve turned the old motorcycle garage into a replica of Cooter’s Garage, which will make people think that we are actually back in Hazzard County!”

Jones and Viator opened their first “Cooter’s Place” in Rappahannock County in 1998 and added stores in Gatlinburg and Nashville, Tennessee, in the next few years. A second Sperryville store ran into parking problems when, after a year of success, Rappahannock officials decided that the parking area was not zoned properly for that use, and “Cooter’s” was forced to close.

That is when Page County reached out and showed them the Outlanders property.

“It was ideal,” Viator says. “There is plenty of room for parking, room for cruise-ins, room for a children’s playground, room for free weekend musical concerts, and room for a whole lot of visitors. Folks have already come from all over America. Page County is perfect for us.”

The grand opening will feature special guest Tom Wopat, who played Luke Duke on "The Dukes of Hazzard" and has gone on to star in films, television, and on Broadway. Wopat will do personal appearances on both Saturday and Sunday.

Besides the regular free concerts of country and bluegrass music on Saturday and Sunday afternoons, “Cooter’s” is also going to be the new home of “The Shenandoah Jamboree,” which is now in its fifth season. Jones, who helped to start the Jamboree with Page Countians Lisa and Robby Meadows, thinks its new home is going to be ideal. “Our place is so well located between Luray and Interstate 81. And the new theatre really connects the audience with the performers. We’re going to have a really fine season, and we’re kicking it off with Tom Wopat. He’s a world-class singer. He can sing anything. He’s had Nashville hits, Broadway shows, and he’s a really fine jazz and pop singer.”

The Shenandoah Jamboree premieres on Saturday, May 6 at 7 p.m. and will feature a variety of standout performers. Upcoming shows include:
  • May 6 – Tom Wopat
  • June 3 – Michael Twitty (son of Conway Twitty
  • Sept. 2 – Larry Stephenson (Bluegrass & Gospel)
  • Oc. 7 – LuLu Roman & the Hee Haw Honeys
  • Dec. 2 – Cooter’s Country Christmas
Individual concert tickets are $25 reserved / $20 general admission, and season tickets are $100 reserved / $75 general admission.

For tickets or more information about Cooter’s in the Valley visit or call 540-843-2515. Cooter’s in the Valley is located at 4768 U.S. Highway 211 West in Luray, VA 22835.


Jason Duke 360 said...

Wow, that place looks big! Shoot, going to miss out on seeing mr. Wopat. This will really be a real barn burner for last stand! Thank you for informing us of this great new place! said...

Barn-burner! For sure.